Fnac recovery in selling naked mobile phones

Monday, January 13, 2014

fnacFaced with the rise in sales of mobile phones "naked" , Fnac no longer wants to sell only mobile related to SFR package, but also terminals without subscription.
Two years after the opening of the first areas SFR at Fnac , the distributor announced today that it wants to take advantage of dynamic market that is experiencing the free telephony , that is to say mobile phones are not tied to subscription. Fnac hopes to adapt its offer to take advantage of this growing market .
The sign must regret not having taken this decision earlier , because with the democratization of SIM only deals related to the arrival of Free Mobile, B & YOU , Sosh or SFR RED , sales of mobile phones without contract actually exploded in 2013. The final figures should also be known next month.
This is a homecoming for Fnac who sold 'naked' mobile phones before its agreement with SFR operator in 2011 . It is also not challenged since SFR will continue to present its entire range of products and services in the 24 corners of the main windows Fnac stores .
SFR RED arrives at Fnac
Fnac will propose in its stores , its shelves " Micro " in the coming weeks , a range of free terminals ( mobile phones and smartphones ), supplemented by the offer without commitment RED SFR . This offer will be available on Fnac.com .
This is not the first time that SFR sells RED offers outside its website. Indeed , the operator announced in May that its offer without commitment RED landed in self-service supermarkets ( Auchan, Carrefour) , tobacconists and press briefing .
Finally, remember that it is discreet as Fnac and Orange have stopped marketing the range of packages " Fnac mobile with Orange ," in late 2011

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